Marketing Transformation Roadmap
Global Marketing & Communications · 2024–2029 · Updated March 2026
2024 – 2029
✅
11
Completed
🔄
6
In Progress
🔭
11
Upcoming
✦
12
New
📍
40
Total
Status:
Completed
In Progress
Upcoming
New Initiative
AI Initiative
Season
One
2024
Two
2025
Three
2026 – 2027
Current
Four
2028
Five
2029
Initiative
2024
2025
2026
2027
2028
2029
Audit PR Capability
click for detailsStrengthen Brand Architecture
click for detailsImplement Marketing Framework
click for detailsStory Pipeline Audit
click for detailsDonor Data Audit
click for detailsMarketing Measurement Baseline
click for detailsStory Revitalization Strategy
click for detailsStory Asset Refresh
click for detailsPR Strategy Roll Out
click for detailsGlobal Marketing Dashboard
click for detailsMix Media Modelling (MMM) Attribution
click for detailsGlobal Digital Strategy – IJM.org
click for detailsAgency Partnership Model Redesign
click for detailsSupporter Journey Refresh
click for detailsMarketing Ops & Tech Stack Audit
click for detailsProduct Revitalization – Freedom Partners+
click for detailsDAM Update
click for detailsMarketing Automation Maturity
click for detailsPersonalization Engine Optimization
click for detailsCDP Implementation New
click for detailsGlobal Segmentation
click for detailsBrand Refresh
click for detailsMass Engagement Redesign & Development New
click for detailsAmbassador & Influencer Scale Strategy
click for detailsGeographic Tailoring / Growth Strategy
click for detailsJourney Mapping & Service Blueprinting
click for detailsRoll Out Messaging Platform
click for detailsPersonalization
click for detailsNew Product Development New
click for detailsProduct Expansion
click for detailsDonor Servicing Overhaul New
click for detailsInternational Growth Strategy New
click for detailsCommunity & Movement Platform New
click for detailsAI Chat Buddy – Beta Beta ✓
click for detailsPsychographics Research AI
click for detailsAI Chat Buddy – Full Launch AI
click for detailsSegmentation + Persona Integration AI
click for detailsAI Rapid Testing Agent NewAI
click for detailsAI Content Generation Suite New
click for detailsPredictive Donor Analytics New
click for details